ࡱ> BDA bjbj11 <.SS >>84HTuwwwwww$ Jx"xx9DDDxR8uDxuDDQC]^a0, !( ! !P D %Svxxxx !> ^:  Name of Company Address CityStateZipCode Telephone Fax E-mail URL Funding: State your funding expectations. Example: Seeking 1st Round: $3M Use of Proceeds: To complete development of prototype Hire additional engineering and sales veterans Capital equipment for design & test Revenue Forecast: 2005: $5 million 2006: $30 million 2007: $62 million 2008: $89 million Positive Cash Flow/ Break Even : 03/2006 (Include # of units or time frame) Competitive Advantage: Domain Expertise Defensible IP Estimated Market Leadership (Months or Years) Key Executives: Key Exec, Position Key Exec, Position Key Exec, Position Key Exec, PositionOpportunity State the problem the business has identified and wishes to solve. When you describe the problem, focus on explaining the needs of consumers and how the needs of consumers relate to the problem. This is your chance to convince the potential investors that this problem is worth being solved with your solution.Product and Specifications Describe your solution to the problem. When you describe your solution, focus on what consumer benefits, or returns, it offers. Avoid technical details and concentrate on describing the general gains of your product.Market Size Explain the market conditions and the potential for growth. Include the size of the addressable market and if the goal is to compete in an existing market or to establish a new market.Competitive Landscape Describe your competitive advantage. Focus on how you are different from your competitors. Include both public and private companies that may be your competition, and think about organizations that may develop an interest to compete in the market you are targeting. You should also identify possible barriers to market entry and the companys competitive strategy (i.e. low-cost based, first to market, etc.)Sales and Channel Strategy Address your marketing and distribution strategy. This should include an explanation of your pricing strategy, and whether your placement and promotion strategy is sales force based, dealer based or reseller based.Management Team The management team is the most important part of your executive summary. Venture capitalists will focus on this aspect most, so do not sell yourself short. Include brief biographies about your team, including the companys management and board of directors. It is helpful to list your team members accomplishments, positions at previous companies, exit strategies used at those companies and educational background, if applicable. You cannot emphasize the strengths of your management team enough.Financial Highlights In this section you need to provide revenue and gross margin figures, your break even point and expected burn rate (in terms of months or years). You should also include a projected employee head count and customer count, ideal sources of funding and how you plan to put that funding to use. Of course, not all these figures are necessary or applicable to your business model; however, pick the ones most relevant to your proposition. Depending on what stage you are in, you may want to state your current balance sheet and place more emphasis on current figures and less on projections.      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