ࡱ> Q Dbjbj88 AZeZe<%DD8lAZ: ") ) ) !.2!F! ِېېېېېې$`R!!!R!R!) ) '''R!) ) ِ'R!ِ''jdi) 05(%Fe2Ő*0Ze&V%Tdii %j&R!R!'R!R!R!R!R!&NR!R!R!ZR!R!R!R!R!R!R!R!R!R!R!R!R!D O:  KUMAR R. SARANGEE Associate Professor, Department of Marketing Director, Masters of Science in Sports Business Director, Sustainable Business Institute (SBI) Director, Bronco Entrepreneurs Applied Collaboration Hub (BEACH) Leavey School of Business, 91Ƶ 321H Lucas Hall, 500 El Camino Real, Santa Clara CA 95053 Phone: 408-554-6953; Fax: 408-554-5206 E-mail:  HYPERLINK "mailto:torel010@tc.umn.edu"  HYPERLINK "mailto:ksarangee@scu.edu" ksarangee@scu.edu LinkedIn:  HYPERLINK "https://www.linkedin.com/in/kumar-sarangee-a73604120" linkedin.com/in/kumar-sarangee-a73604120 EDUCATION PHD 2009, University of Illinois, Urbana Champaign, Illinois Major Marketing, Minor Strategy MBA 2003, Case Western Reserve University, Cleveland, Ohio Major Finance, Minor - Entrepreneurship PGDM 1999, Xavier Institute of Management (XIM), India Major Marketing BS 1996, Ravenshaw University, India Major Physics, Minor Mathematics and Chemistry ACADEMIC HONORS AND AWARDS Extraordinary Faculty Award, 91Ƶ, 2018 Winner of ACE Outstanding Faculty Award at 91Ƶ, 2016. Winner of Outstanding Teacher Award, Leavey School of Business, 91Ƶ Winner of University Research Grant, Leavey Grants, FSRAP Grant and Technology Workshop Grant, 91Ƶ. Finalist and honorable mention for the American Marketing Association TechSIG Most Promising Dissertation Proposal Award Winner of the 2008 Seymour Sudman Research Excellence Award, University of Illinois Winner of the 2007 Seymour Sudman Teaching Excellence Award, University of Illinois List of Excellent Instructors (top 10% campus-wide), University of Illinois Presenter, Haring Symposium, Indiana University, April, 2007 Best Paper Award, AMA Summer Educators Conference, New Product Development, Product Management and Entrepreneurship Track (2006) Winner of the 2006 Product Development and Management Association (PDMA) Research Grant and Fellowship Recipient of J.M Jones Doctoral Fellowship, University of Illinois RESEARCH Refereed Academic Journal Publications Bala Ram, Kumar R. Sarangee, Shuhan Ye & Grace Jin (2022), GetUSPPE A Platform Ecosystem Innovation for Supply Chain Optimization during Covid 19, Sustainability, 14, 3175 Karniouchina, Ekaterina, Stephen J. Carson, William L. Moore, Kumar R. Sarangee, Can Uslay (2022), The Varying Returns to Diversification Along the Value Chain, Strategy Science Karniouchina Ekaterina, Kumar R. Sarangee, Carol Theokary and Raoul Kbler (2022), The Impact of COVID-19 Pandemic on Services: Lessons, Generalizations and Ideas for Future Research, Service Science Sarangee, Kumar R, Jeffrey B Schmidt, Priyanka Botny and Anthony Wallace (2022), Uncovering Agile Transformation in Dynamic High Technology Markets: Causes, Inhibitors and Execution, Industrial Marketing Management, 102 (24-34) Theokary, Carol, Kumar R. Sarangee, and Ekaterina Karniouchina (2020) The Impact of Strategic Partnerships on Crowdfunding Outcomes: Which Ties Really Matter, Journal of Small Business Management, 1-32 Vishal Bindroo, Babu John Mariadoss, Raj Echambadi & Kumar R. Sarangee(2020),Customer Satisfaction with Consumption Systems,Journal of Business-to-Business Marketing,27:1,1-17 Sarangee, Kumar R, Jeffrey B. Schmidt and Roger Calantone (2019), Anticipated Regret and Escalation to Failing NPD Projects in B2B Markets, Industrial Marketing Management, 76: 157-168 Zimbra, David, Kumar R. Sarangee, Rupinder Jindal (2017), The Impact of Twitter Platform on Movie Performance, Decision Support Systems, 102: 98-109 (Equal Contribution) Jindal, Rupinder, Kumar R. Sarangee, Raj Echambadi and Sangwon Lee (2016), Designed to Succeed: Dimensions of Product Design and Their Impact on Product Performance, Journal of Marketing, 80 (July): 72-89 (1st three authors contributed equally) Sarangee, Kumar R, Jennifer Woolley, Jeffrey B. Schmidt and Eileen Long (2014), De-escalation of Commitment in NPD in High Tech Markets, Journal of Product Innovation Management, 31(5): 1023-1038 Sarangee, Kumar R and Raj Echambadi (2014), Firm Specific Determinants of Product Line Technology Strategies in High Technology Markets, Strategic Entrepreneurship Journal, 8(2): 149-166 (Equal Contribution) Sarangee, Kumar R, Jeffrey B. Schmidt and Jeffrey P. Wallman (2013), Clinging to Slim Chances: The Dynamics of Anticipating Regret When Developing New Products, Journal of Product Innovation Management, 30(5): 980-993 Schmidt, Jeffrey, B, Kumar R. Sarangee and Mitzi M. Montoya-Weiss (2009), Exploring New Product Development Project Review Practices and Performance, Journal of Product Innovation Management, 26:520535 Practitioner Journal Publications Karniouchina Ekaterina, Carol Theokary, Kumar R. Sarangee, Jeremy Morgan and Can Uslay (2022), Service Sector in the Era of Covid 19: Emerging Consumer Trends and Service Design Adaptations, Rutgers Business Review, Spring, 30-44 Sarangee, Kumar R, Jennifer Woolley, Jeffrey B. Schmidt and Eileen Long (2014), Stop throwing good money after bad: Techniques to de-escalate commitment to losing new product innovation projects, Visions Issue 2 Book Chapters (Peer Reviewed) Kumar Sarangee, Jeffrey B. Schmidt, and C. Anthony Di Benedetto (2025). Agile Product Development, in A. Lindgreen et al. (editors),Sage Handbook of Industrial Marketing, London: Sage Publications. Jeffrey B. Schmidt, Kumar Sarangee, and C. Anthony Di Benedetto (2025). An Overview of Stage-Gate NPD Processes, in A. Lindgreen et al. (editors),Sage Handbook of Industrial Marketing, London: Sage Publications. Sarangee, Kumar R (2019), Product Line Technology Strategies and Firm Survival in High Technology Environments. In Future-Focused Strategic Marketing, New York: Nova Science Publishers, pp: 243-279 Madsen TL, Woolley JL, Sarangee K (2014). Using Internet-based Collaboration Technologies for Innovation: Crowdsourcing vs. Expertsourcing. In Miles, J. (ed.)New Directions in Management and Organization Theory, UK: Cambridge Scholar Publishers, pp: 283-214 Case Study Jazaieri, H., Sarangee, K, R & MacGregor, N (in press, 2024).Leading Social Impact from the NBA C-Suite - The Case of San Antonio Spurs Kara Allen. Kellogg Dispute Resolution Research Center Exercise and Teaching Notes. Evanston, IL. This case was the 2023 winner of the Kellogg School of Management Dispute Resolution Research Centers Pedagogy Competition. Manuscripts in Progress Persistence and Adaptive Learning (with Bjrn Hofmann and Monica Schuhmacher) 1st Submission Ambidexterity and Innovation (With Babu John Mariadoss, Joseph Cooper and Anthony diBenedetto) Agile-Stage Gate Hybrid Model (with Jeffrey Schmidt, Anthony diBenedetto & Joseph Cooper) The Equity Toll of Business as Usual during the Pandemic: Can we do better (with Ekaterina Karniouchina, Carol Theokary and Raoul Kbler) Conference Proceedings and Presentations Karniouchina, K., Theokary, C., Sarangee, K., Morgan, J., Uslay, C (2022) Service Sector in the Era of COVID-19: Emerging Consumer Trends and Service Design Adaptations, Global Research Conference on Marketing and Entrepreneurship, Whistler (BC), August 4 Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2015), Crowdsourcing or Expertsourcing: Building and Engaging Online Communities for Innovation, Druid Conference on Innovation and the Dynamics of Change, Rome, June Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2014), Using Internet-based Collaboration Technologies for Innovation: Crowdsourcing vs. Expertsourcing, Annual World Open Innovation Conference, Napa, September Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2013), Using Internet-based Collaboration Technologies for Innovation: Crowdsourcing vs. Expertsourcing, Management Theory Conference, San Francisco, September Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2012), Using Internet-based Collaboration Technologies for Innovation: Crowdsourcing vs. Expertsourcing, Academy of Management, Boston, August Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2011), Using Social Media for Innovation: What Matters? Mass Customization, Personalization, and Co-Creation, Berkeley, November Madsen, Tammy, Jennifer Woolley and Kumar R. Sarangee (2011), Using Social Media for Innovation: What Matters? Strategic Management Society, Miami, November Schmidt, Jeffrey B and Kumar R. Sarangee (2011), The Dynamics of Anticipating Regret When Developing New Products, PDMA International Conference, Phoenix, October (Equal Authorship) Schmidt, Jeffrey B and Kumar R. Sarangee (2011), Should I Stay or Should I Go? The Dynamics of Anticipating Regret When Developing New Products, AMA Summer Educators' Conference, San Francisco, August. (Equal Authorship) Sarangee, Kumar, R and Jeffrey B. Schmidt (2009), An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions, AMA Summer Educators' Conference, Chicago, August Sarangee, Kumar, R and Jeffrey B. Schmidt (2008), An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions, PDMA International Conference, Orlando, September Sarangee, Kumar R. (2007), The Impact of Strategic New Product Alliances on the Radical Product Innovation of Firms, AMA Winter Educators' Conference Proceedings San Diego, February Schmidt, Jeffrey, B, Kumar R. Sarangee and Mitzi M. Montoya-Weiss (2006), Should We Stay or Should We Go? An Exploratory Study of New Product Development Review Practices, PDMA International Conference, Atlanta, October Sarangee, Kumar, R and Jeffrey B. Schmidt (2006), "Escalation of Commitment during New Product Development: The Role of Anticipated Regret." AMA Summer Educators' Conference Proceedings, Chicago, August - Best Paper Award, New Product Development, Product Management and Entrepreneurship Track, AMA (2006). Viswanathan, Madhubalan, Avinish Chaturvedi, and Kumar R. Sarangee (2005), "A Cross-Cultural Perspective on Marketing Research and New Product Design for the Low-Literate: Where Engineering and Marketing Meet the Bottom of the Pyramid," International Conference on Innovation, India, December Invited Presentations: Product Line Technology Strategies and Firm Performance. Indiana University, Fall 2008 Product Line Technology Strategies and Firm Performance. Clarkson University, Fall 2008 Product Line Technology Strategies and Firm Performance. 91Ƶ, Fall 2008 Product Line Technology Strategies and Firm Performance. Bentley University, Fall 2008 Product Line Technology Strategies and Firm Performance. University of Missouri at Kansas City, Fall 2008 Schmidt, Jeffrey B, Kumar R. Sarangee, and Mitzi M. Montoya-Weiss (2007), Exploring New Product Development Project Review Practices and Performance, Utah Winter Conference on Product and Service Innovation Sarangee, Kumar R. (2007), The Impact of Strategic New Product Alliances on the Radical Product Innovation of Firms, Haring Symposium, Indiana University TEACHING Leavey School of Business, 91Ƶ Product Management: From Concept to Execution (MBA, EMBA, MS - Marketing) Marketing Analysis and Decisions (MBA) Product Market Planning and Strategy (MBA) Innovation and New Product Marketing (Undergraduate) Principles of Marketing (Undergraduate) Marketing Analysis and Strategy (Undergraduate) Leavey Executive Center, 91Ƶ Corporate Training Seminars Topics - Product Management, New Product Innovation, Strategic Innovation, Design Thinking, Marketing Strategy, Customer Centricity, Market Research, Entrepreneurial Marketing, Go-to-Market, Product Marketing and Branding Clients Universities - Deggendorf Institute of Technology (Germany), Aalen University (Germany), University of St Gallen (Switzerland), University of Tokyo (Japan), ESADE Business School (Spain), Italian Best Program (Italy), KAIST (Korea),Politecnico diMilano (Italy) and Insper (Brazil) Firms - Oracle, Adobe, Cadence, Cypress Semiconductors, Mars, CA Technologies, Silicon Valley Innovation Center, ITRI, Zanaco Bank Center for Innovation and Entrepreneurship, 91Ƶ Entrepreneurial Marketing for CAPE (California Program for Entrepreneurs) Department of Business Administration, University of Illinois at Urbana-Champaign Principles of Marketing (Undergraduate) New Product Development (Undergraduate) Marketing Strategy (Undergraduate) SERVICE 91Ƶ Director, Masters of Science in Sports Management - Current Director, Sustainable Business Institute (SBI) - Current Director, Bronco Entrepreneur Applied Collaboration Hub (BEACH) - Current Director - Executive MBA, Leavey School of Business Director, Certificate in Productizing Innovation, Leavey School of Business Faculty Mentor, Product Club, Leavey School of Business Current Faculty Mentor, Net Impact Club, Leavey School of Business Current Faculty Mentor, BioInnovation Lab, 91Ƶ Dean Search Committee Member, Leavey School of Business Faculty Advisory Committee Member, Miller Center for Social Entrepreneurship Faculty Advisory Board Member, Ciocca Center for Innovation and Entrepreneurship Chair, Recruiting Committee, Senior Lecturer, Marketing Department Entrepreneurship Leadership Team, Leavey School of Business Entrepreneurship Concentration Coordinator, Leavey School of Business Co-Chair of Recruiting Committee for Marketing Department, Leavey School of Business Faculty Senate Representative for Marketing Department, Leavey School of Business Member of Core Committee for Graduate Program Revision, Leavey School of Business Member of Undergraduate Curriculum Revision Committee, Leavey School of Business University of Illinois Session Chair, Pricing Camp, May 2005. Coordinator - Industrial Distribution Management, Case Competition, 2005 2007. Professional Track Chair of the Session Products Consumers Cant Live Without, Academy of Marketing Science (AMS) Conference, Indianapolis, 2014. Ad-Hoc Reviewer Journals Organization Science Journal of Product Innovation Management Strategic Entrepreneurship Journal Journal of Business Research Journal of Management Studies Journal of Macromarketing Book Future Focused Strategic Marketing Conferences Academy of Marketing Science (AMS) American Marketing Association (AMA) Association for Consumer Research (ACR) Product Development and Management Association (PDMA) PROFESSIONAL AFFILIATIONS American Marketing Association (AMA) Product Development and Management Association (PDMA) Academy of Marketing Science (AMS) INDUSTRY EXPERIENCE Marketing Analyst, NFO World Group, Cincinnati, OH Finance Intern, Morgan Stanley, Cleveland, Ohio Marketing Manager, Caltex Lubricants India Ltd, Indore, India Product Marketing Manager, Mirc Electronics Ltd, Bhopal, India Market Research Intern, Ortel Communications, India Consulting Looking Forward Health Services, Cleveland, Ohio, 2004 (Entrepreneurial Marketing) Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio, 2003 (Integrated Marketing Communications) Horsburgh and Scott, Cleveland, Ohio, 2002 (Market Planning) GetUsPPE 2020 (Marketing Strategy) Summit Wireless Technologies Inc. 2020 (Customer Centricity and Product Marketing)     PAGE  PAGE 8 "#&,68Pw! 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